When a visitor arrives online, the site has a very small amount of time to convince that person to stay. If it looks like a muddle, or it's not clear what the site is about, then most likely the visitor will bounce off to somewhere more 'useful' for their purposes.
Web design las vegas - Navigation
The navigation ought to be clear and consistent. Bear in mind the 3 click rule which indicates that any page on a website should not be more than 3 clicks away from the home page. Clarity is key. If the visitor gets lost, the consumer experience quotient is diminished. There should be a clear visual hierarchy. Which means that it should be clear to the visitor which categories or topics fall into which parent pages. Sometimes this is difficult when it's not obvious where you can put a topic. But attempt to make it as intuitive as possible. And always show them the way out, that is, also have the home page clickable with a single click from wherever the user is.
The approach may be the opposite to the design of casinos in Vegas. Here, the way out is signposted according to regulations, but it is not generally obvious. The concept is to keep people wandering around and gambling by looking into making it difficult to leave. This works best for casinos but will not work for your website.
The concept of 'visual affordance' is relevant here. This is actually the idea that the visual style of an object (whatever that could be) should give some indication of using it. An example of this would be the shopping cart icon on an ecommerce site. The shopping cart image indicates to users that this is where you go to fulfil the acquisition.
Web design las vegas - Utility and usability
Try not to get confused between the notions of 'utility' and 'usability'. Utility refers back to the ability to do lots of useful things on a site. Usability refers to how easy it's for users to actually do those things. Usability shows how likely the consumer is to actually execute the desired tasks. A visitor is less likely to create contact if that contact is hard to find. A visitor is not as likely to buy if they are interrupted along the purchase path. For ecommerce particularly, once a visitor is involved in the buying process, that process should be pared back to the minimum. Requests for extra details will only lead to user frustration. Plus they won't return without a compelling reason.
web design las vegas - Ecommerce
I'll provide you with an example of a frustrating consumer experience. I was looking for an iPhone online, for prices and specs and packages. Things i got was a telco asking me for my customer no. which of course is buried with the bills that I do not look at. So they put up an obstacle straight away. Presumably sony playstation store data about my interests for marketing purposes, but it is the wrong approach.
Web design las vegas - Mobile Interaction
How good does your website look on a mobile browser? When the answer is I don't know because I can not see it properly, then it's time to take action. An increasing amount of the people to your site are probably coming to you from mobile devices which is set to increase further. In the absence of a mobile-enabled site or perhaps a site specifically designed for the mobile platform, your visitor is not likely to have a good experience. Therefore, he is less likely to return and less likely to perform the desired action on your site. If you have a site built with WordPress then you may look at installing a plugin such as WP Touch to render your site in a suitable way.